Renault is contemplating over his F1 strategy and is planning a move that might lead to return of full branded effort.
Whilst it’s presently concentrated on improving the power unit for helping Red Bull in its challenge to Merc for title, the eminent French auto maker has confessed that its long-term aspirations are focused elsewhere.
The elite auto maker is now contemplating over the fact that whether it would stay as mere engine supplier or it would strive to bigger its presence across the F1 circuit.
Albeit creating a new team right from scratch might not be on the list yet one possible solution is to amp up investment on outfit to ensure its status as full-branded Renault-works squad. Cyril Abiteboul, the managing director of Renault F1 stated that they are planning to achieve something with the power of marketing.
“”We’re here for the marketing purpose. Thus, if we would need to perform things tad differently from marketing perspective, we are ready. There isn’t any question of ego here. Our priority now is to effectively deliver marketing messages in utmost cost-efficient way. (more…)